Shit as a universal reference frame
Kitsch is an aesthetic ideal in which shit is denied and everyone acts as it did not exist. Kitsch excludes everything from its purview which is essentially unacceptable in human existence.
A persistent obsessive effort at its exclusion reinforces the awareness of its omnipresence and leads ultimately to its acceptance and surrender to shit which defines a universal reference frame.
So, sooner or later, everything turns into shit.