10. IX 2017
Hitler plus power is gruesome, but Hitler minus power is a comedy. (Sedar Soumucu)
Despite its infamy and unprecedented negative press, almost one century after its first print, Adolf Hitler’s Mein Kampf continues to play an important role in shaping the populist narrative (kind of like Uber’s influence on shared economy). Modern day right-wing populism just doesn’t seem to be able to distance itself from its main message. While most populist interpretations have been careful in staying clear of a direct endorsement or explicit references to the text, most of them have in this or that form emulated the three aspects of the mechanism behind Hitler’s rise to power outlined in Mein Kampf: Interplay between comedy, terror and power, Infiltration of ideological terrain, and Blending of speech acts, half-truths and conspiracy theories.
Perhaps the most important lesson of the post 1968, an actual birth of neoliberalism and governmentality, has been, what Jean Baudrillard has identified as The agony of power: Power is a highly inefficient form of governing, not only because of its refusal to be dominated, but also in the refusal to dominate. Force is the most “expensive” way of maintaining power and conventional dictatorships have become unsustainable. This realization has defined a turn away from the oppressive rule and towards Groucho Marx authoritarianism — a depoliticization of politics — a mixing of “spontaneous” goofiness aimed at inspiring trust and anesthetizing the public, but with the most ruthless state manipulations. This started arguably with Ronald Reagan, continued with G. W. Bush, and became a template of governing in a wider context (Berlusconi, Ahmadinejad, and many others). This transformation coincided with escalation of conflicts between capitalism and democracy and in response to the challenges of implementing unpopular government programs in nominally democratic societies by using essentially autocratic methods. This is where comedy entered political scene.
Comedy, terror & power
Comedy and terror sit on the opposite sides of the emotional spectrum, but politics brings them close together into a symbiotic bond where they coexist in perfect (and logical) harmony as they serve the needs of power. Comedy and terror are the defining coordinates of power. That the two are closely related should not surprise anyone too much. Cruelty borders on comedy inasmuch as it, too, proves incomprehensible — how many times did we laugh at the sights of arbitrary acts of self-satisfied omnipotence (which refuses any explanation to their victims)?
Comedy makes even the most ruthless tyrants palatable. Terror stabilizes their power, no matter how ridiculous they might appear – it is an antidote to their ridiculousness. Kim Jong Un’s chubby figure and his hairstyle have a completely different meaning with and without nuclear weapons; Donald Trump (any aspect of his persona, hair included) alone or in the context of the powers he commends. Terror provides a necessary means for aspiring or self-declared autocrats trying to compensate for their lack of legitimate power.
Infiltration of ideological terrain and the politics of speech acts
In the same way Hitler and his close followers appeared just as a small group of self-taught crackpots pushing their half-baked pseudo-intellectual ideas in the early 20th century, during the 2016 US Presidential elections, after years of hibernation, with the backing by serious money of selected oligarchs, similar character types crawled out straight onto the political center stage, while their like-minded individuals and institutions like Fox “News”, who in the meantime became part of the establishment, struggled to find their place on the newly defined political scene.
To the segment of the nation traumatized by failure, poverty, social degradation, and general hopelessness, today’s populism, like its early 20th century predecessor, promises to restore both honor (social and, to some who feel entitled to it, racial status) and the means to achieve greatness (again or for the first time, all the same). It gives to many of them a sense of direction; it turns ambivalence into clear-cut meaning to be worked out with unbridled hatred. All of this amounts to satisfying the wish for a coherent fictitious world, a straightforward extrapolation of the simple (predominantly male) fantasy of omnipotence and superheroes syndrome, which arises from accumulated frustration and general impotence.
In the same way this has played out in the 1930s Germany, populism nowadays communicates another desire (and pleasure) too, one that savors the power of empty words that make an impact – the fascination of power deriving strictly from its own ascent, which fashions itself out of nothing. This has been the major achievement of the grand populist demagogues, both then and now — to create the sensation of proximity of the void, the cognitive black hole effect, and arouse the wave of nihilism. Ultimately, power in this context, derives from a way of using language rather than from a system of ideas – a use of language that does not articulate form to anything preexisting, that takes joy by commanding being and nothingness, life and death.
Comparison with the 1930s Germany is interesting and relevant also because it defines a strategic choice of the present ideological terrain. Hitler’s program offered a synthesis supposed to lead to natural unity, a semantic solution whose double trademark of German and Worker connected the nationalism of the right with the internationalism of the left; thereby it stole the political contents of the other parties, in this case socialists. Rather than set the antagonist at the opposite end of the political spectrum, Hitler’s ideological maneuvering made his rival occupy the same terrain. The problem does not involve points of contradiction so much as areas of political overlap. The struggle to be the masses’ spokesman now amounts to combat at extremely close quarters. When rivalry is this close, demonization proves indispensable.
While in the early 20th century Germany, National socialists had to persuade people (despite absence of any evidence) that they offered a better alternative to Marxists, in the 21st century USA, people who would benefit from widespread state welfare programs and general wealth redistributive policies are being seduced into aligning their interests with the very people responsible for their social degradation and their existing condition. What in the 1930s was offered by phantasm of the Jewish world conspiracy (it helped that Karl Marx was a Jew) as a way of smoothing over any and all conceptual gaps in the populist narrative, in 2016 “universal blame” has been shared by the global oligarchy, Hollywood, liberal media, foreigners, and other disenfranchised people who see a different path to their social redemption. Both cases — demonization of Jews in 1930s and implication of global oligarchy today — represent examples of a class struggle in a displaced mode. These conspiracy theories possess a built-in mechanism that makes them resistant to disproof: anyone seeking to refute them may be accused of having already fallen for the ruse of the Jewish press, or liberal media and “fake news” today, thereby proving the theory’s accuracy. In this manner, the underlying conspiracy theory seals itself off from the outside and achieves inner coherence. For the movement followers, its attractiveness lies in precisely this closedness, which ensues a strong group identity internally and projects a figure of enemy externally.
Fanaticism, half-truths, and rationality of irrational acts
This, naturally, creates a problem in the short run as reality does not support the entire narrative, but this has never been an obstacle for populism. The primary concern of the aspiring leader or dictator in power is to become the spokesman for what has been neglected until now or pursued only halfheartedly. Fanaticism does not necessarily arise from genuine conviction. Its beginnings lie in chance identification of the options afforded by the market of opinions.
For example, Breitbar guys, its founding members at least, were former employees of a liberal outlet, Huffington post, and departed in the opposite direction, not due to the change of heart and ideological flip, but in pursuit of superior opportunities elsewhere. Their position and rhetoric continue to escalate towards what appears to be irrational extremes. However, in the periods of sustained social tensions – this has been the lesson of the German experience — radicalization, no matter how unmotivated and self-destructive it might appear, can actually become strategic. In a calculated manner, the leader or his surrogates can even drift off into seeming absurdity insofar as the base puts a premium on flights of enthusiasm, which signal initiation to insiders and confirm that consensus of others does not matter (this sheds some light on the events of the last summer). This is where self-intoxication begins. By repeating and ritually solidifying lies, those who tell them and hear them may, after a while, embrace them as articles of faith – even though doing so is not necessary from inception.
No matter what color, shape or origin, modern-day right wing populism just cannot shake off its fascination with Mein Kampf. In their marvelous and persistent display of metaphysiological nonsense, they continue to show essential refusal to accept that Hitler’s rise to power was not unconditional. In that process, they create a man-made irrelaity – a construction of a human mind which becomes slave to its own fictions – a tactical manipulation aimed at deluding themselves and seducing the public into believing that literal transplant of political maneuvering, which transformed Weimar Germany, could define the path to and solidify their grip on power almost a century later in a completely different socioeconomic, political and technological context.
With appropriate reassignment of political variables, the three main political maneuvers — Comedy/terror/power, Infiltration of ideological terrain, and Reliance on half-trues and conspiracy theories — were taken and implemented literally by different populist fractions, perhaps most thoroughly in the US in the last year. However, in their infinite naïveté, dilettantism and political (and general) illiteracy, Trump’s handlers and self-proclaimed ideologues, in their sloppy plagiarism, they failed to grasp a very simple fact that Hitler’s populism struck resonance not because of his talents as a politician and orator, but because on the other side of his message was Weimar Germany ravished by poverty, unemployment, hyperinflation, humiliation after the lost war, and general hopelessness: The entire country spoke in one voice. The United States today has no resemblance to that in any of the outlined categories — although it could be many other things, the main point is that the country has never before been so divided: The polivocality in today’s America is deafening.
The dilemma is not whether Trump’s handlers and ideologues have read and emulated Mein Kampf and National Socialists’ message and the tricks of their rise to power, but whether they have read any other books on politics and history at all.
 Jean Baudrillard, The Agony of Power, semiotext(e) 2010
 Albrecht Koschorke, Adolf Hitlers “Mein Kampf”: Zur Poetik des Nationalsozialismus, Berlin (2016)