Goebbels in America: The Microsolidarity of Identitarian Autohypnosis

19. IX 2021

Three quarters of a century after his death, Goebbels is back in vogue. After the 2020 shipwreck, Republicans are fighting for their lives. Desperate and pissed off, they are coming out as a full-blown Nazi party, taking Goebbels’ playbook as a gospel, pure and undiluted, as if no other books have ever been written. There are no more pretenses — anti-Semitism, racism, and misogyny are alive and well in America today with open support for white supremacy in all its modes and hasty legislation of outdated segregationist policies. MAGA-pride events, the culturally adjusted burlesque versions of Nazi conventions, have replaced country fairs and have become magnets for angry, aggressive, and comically stupid folks. New blood is being mobilized to carry out Brown-shirt activities and half-assed attempts to model their own martyrs (Ashli Babbitt as a modern day Horst Wessel) after Nazi folk heroes.

Without a program or agenda, and armed with strategy of fully randomized focus targeting, everything is in the mix (hoping that something will stick): The Constitution, first (and second) amendment, race (critical and uncritical), education, prayer in schools, American history (and anti-history), slavery, 1619, white replacement, immigration, misogyny, abortion, climate change, wealth distribution, student loans, taxes, recounts, voter suppression, insurrection, swastikas, sedition, civil war, Republican math, Florida man, flat earth, space travel, Taliban, Hunter Biden, media, influencers, Moonies, masks, vaccines, Fauci, Ivermectin, Jews with (and without) lasers, cousins in Trinidad, and, of course, Jesus.

By its design, the new, 21st century gumbo of neo-Nazi propaganda has become the key identifier of growing masses of excluded, grotesquely ignorant folks whose anger and self-pity, caused by their precarity, trumps rationality, logic, science, and their own economic interests, safety and well-being. The high marketability of the Nazi-style response to populist rage is the new frontier for the transparently dishonest media outlets who, in search of attention, publicity, and ratings are willing to cross the boundaries of century-old social and political taboos and get on the other side in order to get ahead of the competition or just stay in the game.

A logical question emerges at this point: Why do we have to go back to these issues again? After all, these are outdated ideologies with a well-documented chronology of their inadequacy and chronic failure (social, economic, political, moral). Is fascism turning out to be the strange attractor of modernity and is its periodic recurrence unavoidable?

Despite its extreme nature and excesses, what happened in Germany in the 1930s was a logical inevitability of the Western civilization and its intellectual tradition. Evil is an intellectual need of the mind, which meditates about good. Intellectuals made evil logically necessary upon funding the idea about a better world. It is, therefore, no wonder that the origins of WWII reside in one of the most developed countries with the strongest cultural tradition in the Western world of that time.

After WWII was over, while the victors indulged in the narcissistic righteousness of its aftermath, Germany emerged richer with insights, which had remained unregistered by the allies. Through an unprecedented defeat, they [Germans] have been brought to the unwanted but valid insight that national identities and ethnic missions are in principle nothing more than violent and violence-producing collective autohypnosis. Consequently, they have developed a relationship to the missions of history that resembles that of a sober alcoholic to their former drug[1].

And while modern Germany has retreated from the manic historicity and forever abandoned the idea of being a chosen nation, the victors saw, and continue to see, WWII as just another round in a tournament for international supremacy in which one competitor (Germany) had been eliminated. They (the victors) never abandoned the dreams of their own supremacy — their individual or collective visions of the future have been nothing but projections and fantasies of their domination extending to their logical extremes[2].

America seems to have gone the furthest in that direction. Economically prosperous, but, at the same time, neck-deep in excrement, largely due to its own self-neglect and gross mismanagement of its fortunes, it remains narcissistically in love with itself (for all the wrong reasons). Paradoxically, this is especially true for those segments of the American population that have been the victims of said neglect. In the last years these folks have been in a state of a post-coital narcissistic orgy and have become a petri dish for the same collective auto-hypnotic identity politics and self-discovery that Germany went through a century ago.

By the end of the first decade of the new century, the gap that separates every disgruntled member of the excluded white sub-proletariat in America from the clutches of white supremacist rage has shrunk so much that it takes only a moment of inattention for any member of that community to falsely interpret their personal misery, deserved defeat, and bitterness as the sad faith of America, which, if we are to be honest, with such whining, pitiful and comically ignorant constituents, never really deserved anything better.

They failed in the game, which they invented, maintained, and defended at all cost, and now, they want another shot at it, but with altered rules, ones that would guarantee their advantage. This is the core of the microsolidarity and fractal belonging of the current identity politics. It is also fascism at its purest.

And as the saying goes: All comedies of history happen twice; the first time they are bloody, and the second time ridiculous. When the final receipts were written, the 1900s turned out to be a bad century for Germany. It was also a turning point for America as the leading cultural and economic global force. Now that baton has been passed, it is America’s turn. So, here we are.


[1] Peter Sloterdijk, Infinite Mobilization, Polity Press (2020)

[2] ibid.

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